Planning & Feasibility

Planning & Feasibility Studies

Is your nonprofit considering a capital campaign to build a new facility, renovate a building, acquire land or purchase large pieces of equipment? Does your organization plan to embark on an endowment campaign? If so, you must do a feasibility study before you decide to launch the campaign.

Because it is essential for an organization to assess the likelihood of a proposed campaign’s success, a campaign feasibility study must be done to determines whether your organization should move forward with a capital or endowment fund-raising campaign. Failure to undertake a feasibility study can put the project for which the money is to be raised and even the organization itself at risk.

Why do a planning study?

To develop and test a case for support.
To create a recommended campaign plan.
To help you "take the pulse" of your community.
To determine whether you are likely to attain your goal.
To identify potential major donors to your campaign.
To recruit possible campaign leaders and volunteers.
To reveal community attitudes and awareness of your organization.
To evaluate your internal readiness to conduct a campaign.

Why use a consultant to do your planning study?

Community leaders will speak freely to an "outside" party.
A consultant will provide an objective view of your organization and your plans.
A consultant will draw on his or her experiences to evaluate your chances for a successful campaign.
The internal assessment can be done by an objective and experienced "outsider."

How long will it take to complete your planning study?

Generally, it will take several weeks to develop or refine your preliminary case for support and perform an internal assessment of your campaign readiness.
Depending on the number and location of interviewees, the interview process will take from four to eight weeks.
Preparation of the final report can usually be completed within two weeks.

Please send an email to ljpauley@insightbb.com or call Larry J. Pauley, Executive Vice President, toll free at 1-800-544-7143 to discuss your requirements.